So yes, I have written before about Justin Yehuda and his company Iron Dome Coffee. And I hope to continue to do so in the future as well. After all, Justin is giving us a way to support Israel, and this is exceedingly important. And now, he is giving us a new way to support Israel by launching Iron Dome Tea. And even though “coffee” is in the brand’s name, according to Justin Yehuda, the addition of tea to the brand does not seem to confuse people.

Iron Dome Coffee started when founder Justin Yehuda was working at a consulting job in Manhattan. But the events of October 7th changed the course of Mr. Yehuda’s career. Mr. Yehuda left his job and became a young entrepreneur, building Iron Dome Coffee from scratch. feeling strongly that he needed to do something for Israel.

“People don’t connect with us because of the word ‘coffee.” They connect with us because of what we stand for: 18% of our profits go to organizations supporting Israel and the people who defend her. That mission is the brand, the coffee is just the vehicle. So when we tell people we have tea now, they don’t get confused; they get excited, because it’s one more product carrying the same purpose. That said, I do think of us as a mission-driven beverage brand more than strictly a coffee company, and tea is the first real proof of that. Over time, the lineup can grow. The mission stays exactly the same.”

It was the community that Justin Yehuda built around Iron Dome Coffee that gave him the motivation to launch Galilee Green Mint Tea. Justin Yehuda said, “Honestly, it started with our community. We did a small test run of a Galilee Green Mint Tea, just 100 units, mostly to gauge whether anyone wanted it. It sold out in 28 hours. People immediately started asking when it was coming back. That told me everything I needed to know. Iron Dome Coffee has never really been about coffee for its own sake; it’s about giving people a daily way to stand with Israel. Tea is just another way to do that for the people who reach for a cup of tea instead of coffee. So adding it wasn’t a big strategic pivot. It was listening to the people who already believe in the mission and giving them more ways to be part of it.”

“Right now we have one tea: our Galilee Green Mint Tea. The whole point of that first release was to find out whether our community wanted tea at all, and the answer was a resounding yes. The naming follows the same approach as our coffee; every product is tied to a place or an idea that means something in Israel. The Galilee is one of the most beautiful, green regions of the country, and mint tea, nana, is woven into everyday Israeli life. You’re served it everywhere. So a Galilee Green Mint Tea felt like home in a cup.”

“Our tea is sourced in Israel. It’s sourced there, sent to our facility in New Jersey, and shipped directly to our customers from there. It comes as tea bags, and like everything we sell, it’s kosher certified (KSA). We hold the tea to the same standard as our coffee: real quality, an authentic connection to Israel, and a product we’re proud to put our name on.”

And there is still more ahead for Iron Dome Coffee. A second tea, Florentin Chamomile Flowers, a chamomile named after the Florentin neighborhood in Tel Aviv, is scheduled to be launched in October of 2026. But Justin stands firm  in reminding us that “the goal is always the same: the product should taste great on its own merits, and the name should carry a piece of Israel with it.”

Asked whether he has future plans for evolving and expanding Iron Dome Coffee, Justin Yehuda told Israel Seen, “definitely. Tea is really the first step in thinking of ourselves as more than a coffee company. The Florentin Chamomile launching in October is the next move, and beyond tea, we’re planning to expand into hot chocolate down the road. The vision is to keep giving people more ways to support Israel through products they already use and love every day. Every product we add will follow the same rule: it has to be something our community loves, and it has to carry the mission. As long as both of those are true, we’ll keep growing.”

And we would expect nothing less from the 24-year-old founder of Iron Dome Coffee, who shows hustle, creativity, courage and is willing to do literally anything to grow his brand. Like even facing his fear of snakes.

“This one’s a little crazy,” Justin Yehuda told Israel Seen. “I knew that to make an ad that actually stopped people from scrolling, I needed something bold. So I faced one of my fears head-on: I found the man in Central Park who keeps a large snake, paid him for five minutes of his time, and recorded a set of ads with my videographer, snake and all. It was nerve-wracking and honestly kind of epic. And it worked. Those ads performed incredibly well. I think it says something about how we approach this brand: we’re willing to do the uncomfortable, attention-grabbing thing if it helps us reach more people and grow the mission. That’s kind of the whole story of building this company: doing things that scare you because you believe in what you’re building.”

For more information:

Justin Yehuda

Founder, Iron Dome Coffee

Email: Justin@irondomecoffee.com

Website: www.irondomecoffee.com