UNPACKED – How Hip Hop Boosted Kosher Wine Sales
It might blow your mind to discover that sales of Bartenura, a blue-bottled brand of kosher wine from Italy got a boost thanks to… hip hop! Despite loudly and proudly proclaiming their love of luxury, rappers embraced budget-friendly Moscato wine, allowing this vintage to reach a whole new audience. We’ve got the backstory behind this unlikely pairing.
