Justin Yehuda, Founder of Pro-Israel Brand Iron Dome Coffee, Standing Strong in the Pro-Israel Space

When Justin Yehuda founded his pro-Israel brand company, Iron Dome Coffee, in 2025, his goal was not just to build a coffee company. Justin Yehuda wanted to build a vehicle for impact. “From day one, the goal was to create a premium coffee brand that could stand on its own while also donating 18% of profits to organizations supporting wounded Israeli soldiers, veterans, and first responders. Today, that mission has grown into a nationwide community, with customers in all 50 U.S. states and over 1,000 monthly subscribers. The company now reaches hundreds of thousands of people monthly through our email, SMS, and social platforms, with a clear and sustainable path forward,” said Justin.

And Justin’s commitment to his goals has resulted in a real difference in the world. “Shahar is an Israeli paratrooper who was severely wounded during
operations in Gaza,” Mr. Yehuda told Israel Seen. “After an explosion killed members of his unit and left him gravely injured, doctors told him he would likely never walk again. Shahar refused to accept that prognosis. Through intensive rehabilitation, physical therapy, and support from organizations like Belev Echad, he has begun to regain sensation in his feet: an early but powerful step in a long recovery.”

Continuing, Mr. Yehuda told Israel Seen about Eden, another story that stays with him. Eden served with Israel’s Home Front Command. “During the October attacks, terrorists infiltrated her base and shot her multiple times, leaving her wounded and unattended for hours. She was shot twelve times, arrived at the hospital in critical condition, and survived against overwhelming odds. Eden is now undergoing a long and painful recovery and organizations supported by Iron Dome Coffee help ensure she has access to the  rehabilitation and care she needs.”

Another organization, supported by donations from Iron Dome Coffee and Heroes to Heroes, helps American veterans from all walks of life who are struggling to re-enter civilian life. Heroes To Heroes works with veterans of all faiths (97% identify as Christian). Over 500 veterans have participated in Heroes To Heroes over the past 16 years.

Judy Isaacson Elias, founder of Heroes to Heroes Foundation says, “Heroes To Heroes provides spiritual healing and peer support for American veterans who have attempted suicide or are on a path to self-destruction due to moral injury from combat. Moral injury can be defined as the shame felt due to the consequences of an action taken or not taken. In combat, moral injury can be due to taking a life/lives, surviving, not taking an action, not being available for family, or many other challenges that a soldier deployed to a war zone may encounter. Heroes To Heroes provides a 12-month values-based online small-group program. The cornerstone of the program is a ten-day journey to Israel where they explore their faiths where faith began, to find connection and forgiveness with their Creator. Their IDF counterparts join them on their journey in Israel. They heal together and develop lifetime friendships.”

“We are honored to work with Justin at Iron Dome Coffee. The product is excellent. My family is hooked as are many of the veterans we serve. Iron Dome Coffee has donated to Heroes To Heroes and the funds will be used to help cover the cost of visiting the Old City of Jerusalem for our next cohort who is traveling to Israel in March 2026. Justin works very hard, has developed an excellent product, and deserves our support. This is just the beginning for him. He works hard and is a bright light – definitely a person to watch!”

Justin Yehuda’s motivation for founding his Pro-Israel coffee company and establishing its social impact model, came out of a very personal crossroads in his life. “I was working a corporate job and like many people, October 7th deeply shook me. I found myself asking what I was actually building toward and whether my work reflected what I truly cared about. I knew I wanted to center my life around supporting Israel in a tangible way, while still leaning into modern entrepreneurship and building something real and scalable,” Yehuda explained.

“I had been watching the rise of “coffee with a cause” companies for years. Many of them have done incredibly well, but none had directly tied their mission to supporting Israel. As an Israeli-American with a deep connection to the country and a strong interest in business, it felt like a gap I was uniquely positioned to fill. I didn’t want the mission to feel abstract or symbolic; I wanted it built directly into the business model. That’s how Iron Dome Coffee was born.”

Currently, Iron Dome Coffee’s most popular flavors are Jerusalem Sunrise, (Medium Roast), Sabra Spirit (Dark Roast), Tel Aviv French Vanilla. Iron Dome Coffee’s Jerusalem Sunrise Cold Brew has also been selling extremely well and has quickly become a customer favorite.

And Justin Yehuda is still planning to do even more in the Pro-Israel space. Currently, he has his eyes on future goals that include becoming a thought leader in the pro Israel space and taking on Israel’s PR battle. “I believe deeply that Israel needs a new generation of leaders who can speak clearly, calmly, and rationally about Israel,” he says. “My goal is to be able to defend Israel on a rational, moral, and strategic level, especially in spaces where the audience is undecided or skeptical. As a 24-year-old entrepreneur, I see it as my responsibility to engage people where they are, using logic, empathy, and lived experience to sway the minds of the future.”

“For me, being a pro-Israel thought leader means focusing on substance over slogans. Many antisemitic and anti-Israel narratives only persist because they go unchallenged at a rational level. Effectively dismantling them requires a deep study of Jewish and Israeli history, Middle Eastern politics, and an understanding of how modern propaganda and misinformation operate. I believe credibility matters. Leadership in this space means speaking calmly, accurately, and with discipline: engaging difficult questions without exaggeration or defensiveness. People are far more open to Israel’s story when it’s communicated by voices that are informed, composed, and confident rather than reactive. Finally, it takes courage. Standing up for Israel today often invites hostility, but that only reinforces the need for steady, principled voices who are willing to engage honestly and without fear. My goal is to help move the conversation from emotion alone to reason, especially for audiences that are undecided or misinformed.”