This dresser was the first item in the Street Capture series.
Israel Seen – Street Capture – The Graffiti Project
Street Capture’s one-off furniture made from graffiti pays homage to Tel Aviv’s old-school craftsmen and young street culture. From their studio in South Tel Aviv’s Florentin neighborhood, industrial designers and best friends Ariel Zuckerman and Eran Shimshovic watched as month by month, more carpenters were closing shop permanently amid the changing character of Florentin. Zuckerman and Shimshovic realized they could combine the vanishing world of furniture-makers with the emerging vibrancy of street artists. Street Capture, their resulting line of high-end, one-of-a-kind furniture, is a hit in Israel and abroad.
Eran Shimshovic mounting a blank board in Florentin
“Taking something two dimensional from the public space and make it into a three-dimensional piece of furniture for your house preserves both the craft and the culture,” Zuckerman tells ISRAEL21c.
Street artists gradually filled the boards with artwork.
They began by attaching blank wooden boards to the walls of Florentin’s alleyways, knowingly supplying a clean canvas for graffiti artists. Some of the boards got stolen, but most of them were soon covered in bold graphics. They then took the boards to their studio. The artwork is protected with acrylic and fused onto HDF, a dense, smooth fiberboard that can be cut, drilled, painted or processed.
Each Street Capture piece is unique.
“The first product was a dresser we called Zerifin 35, which is the street address where we hung the wooden board. Then we did a cocktail table,” says Zuckerman.
Israel Seen – Street Capture – The Graffiti Project
A Street Capture cocktail table.
“Then, as people started finding out about what we were doing, street artists asked us how they could participate,” he explains. “So now we are doing collaborations with street artists…they are free to paint what they like — all in one day. We pay them and give them the credit.”
This Street Capture set costs about $2,000.
Israel Seen – Street Capture – The Graffiti Project
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Israel Seen – Street Capture – The Graffiti Project
