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By Viva Sarah Press/ Israel21c

Doctors often warn patients and their families against searching the Internet for medical information. But that’s exactly what Israeli inventor Tal Givoly and med-tech serial entrepreneur Dr. Oren Fuerst did when serious illnesses hit their families. While they knew the consequences of all the junk science and misleading information on the web, Givoly needed to know how to save the life of his teenage daughter who was suffering congestive heart failure, and Fuerst needed decisive information as the caregiver for his cancer-stricken mother. Together with world-renowned urologist Steven Kaplan, who had too many patients bringing him printouts of disinformation they found online, Givoly and Fuerst created Medivizor – a company that uses patent-pending technology to sift through thousands of content articles and find the most essential information applicable and personalized for each person’s medical situation.

The company says its software, crowdsourcing techniques and medical expertise can help information-seekers access easy-to-read, relevant and customized information in one place. “Medivizor personalizes health information. Sounds like that’s been done before but to the best of our knowledge it hasn’t,” CEO Givoly tells ISRAEL21c. “We bring the cutting edge of science to people it matters most to, in a way they can understand and act upon.”

“Dr. Google” is known to make web-surfers believe they have severe ailments or side effects they often do not have. WebMD, on the other hand, offers textbook information that is not personalized.  “There’s a lot of great health information out there, but it’s generic,” Givoly says. “The textbook was written many years ago with the knowledge of many years ago, and is the same for everybody. So if somebody has a specific situation, the textbook is not what they care about. What they care about is what the best science is right now.”

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Medivizor (http://medivizor.com) is the first company to provide truly personalized medical information and updates for people coping with serious or chronic medical conditions. It is founded and supported by doctors’ medical expertise and an interdisciplinary team of entrepreneurs with IT expertise.

This is Medivizor’s short explainer video.

Medivizor’s mission is to improve the lives of people coping with serious or chronic medical conditions and of those who care for them and to effectively apply software and the social web to the field of health for the betterment of humanity.

Medivizor currently supports a few medical conditions, including breast cancer, prostate cancer, lung cancer, colorectal cancer, melanoma, diabetes, hypertension, stroke, and heart attack / coronary artery disease. We will expand gradually to support additional medical conditions.

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